Monday, 24 December 2012

Outline of Dissertation

This blog will explore the current situation with fashion in society, how and why it has changed so drastically over recent times and the real consequences of the nature of fashion in its present state. There is a current, slowly evolving awareness, of the devastating impact of fast fashion and consumer attitudes towards apparel. Fast fashion means environmental damage across many different areas, unfair working conditions, and the loss of traditional mending techniques and craftsmanship. There are many designers, both high and low profile including Stella McCartney and Vivienne Westwood, who address these changing attitudes through their production and manufacturing processes and campaigning. Events such as ‘Estethica’, 'So Ethic' and 'Edun', as well as green awards for businesses across most creative sectors which address the changing attitudes of design and the need to re-evaluate the nature in which products are manufactured and consumed.
The dissertation will draw links between the clothing market in Britain now and during the Industrial Revolution, the similarities in rebellion towards mass-production with the ‘Luddites’ losing trade to machinery, and the differences between technology and media influence. This will look at how we are moving towards the past and the present of history, and with a return of the importance of skills through valuing craft and a growing cottage industry, we may be on the verge of an important change in fashion and design. Ideas explored will include the difference between fashion and style, and if sustainable fashion is solely exclusive to the elites of society.
I will discuss developments and designers, what has been done so far and what is yet to come. Future scenarios include the possibility of being forced to have products produced nearer home due to rising fuel costs, waste materials being considered valuable and most people being able to fix their own clothes rather than throwing them away. I will be posting about my interview with the founder of Trend Bible, Joanna Feeley, on her opinions on what the future may hold, the way consumers are influenced and if it is possible to steer peoples needs and wants of fast fashion. I will also discuss my work placement at 'Sew Over It', which is a sewing cafe based in London which teaches sewing skills and dress-making, with owner Lisa Comfort ensuring traditional techniques can be retained and relearnt. As a part of my product research, I will be setting up a stall at Newcastles 'Make and Mend Market', selling my work and gathering feedback on why people attending choose to buy vintage and up-cycled rather than products from department and chain stores.
Hopefully my live research alongside the many books I will be dipping into will provide a conclusion on whether or not fashion can ever be sustainable due to a constant need for new trends, and what the most likely outcome is for the future of fashion and how it will adapt to have less negative impact on the environment and society.


  1. Goodluck with it hun!
    <a href=">NRC ♥</a>

  2. I grew up with nothing but a mentality toward recycling and the compelling need to search out vintage pieces~yet there will always be haute couture which some (designers especially) call art!! What a wonderful project and I sincerely wish you the best progress on it! xx

    -Lauren at adorn la femme

  3. I'm so glad I stumbled upon your blog - I look forward to reading and best of luck :)